Job: Marketing Manager, Reed Exhibitions

The London Book Fair is the leading global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital it is a unique opportunity to hear from authors, enjoy the vibrant atmosphere and explore innovations shaping the publishing world of the future. The London Book Fair provides three days of focused access to customers, content and emerging markets. The London Book Fair takes place every April at Earls Court Exhibition Centre, West London. For more information, visit www.londonbookfair.co.uk.

The job:

• Management of the marketing, content, conferences, events, publications, PR and corporate communications programmes for The London Book Fair, one of the leading events in the Reed Exhibitions worldwide portfolio.
• Overall responsibility for visitor and exhibitor multi-channel marketing campaigns, including corporate communications.
• Appointment and management of external suppliers and consultants.
• Working closely with internal departments, other Reed Exhibitions’ book fairs globally and our network of agents and promoters around the globe.
• Writing of the Strategic Reviews, Marketing Plans, Business Operating Plans, Monthly and Post Show Reports
• Relationship management with industry partners, trade associations and our advisory panels - both locally and globally.
• Forecasting and overall management responsibility for the marketing and events budgets.
• Develop and follow through own ideas and keep pace with this rapidly changing market.
• Support the UK and international LBF team and sales agents with promotional material and activities.
• Direct line management of the Conference Manager and Marketing Executive.

The candidate:

• Is an experienced trade marketing professional with significant experience in marketing to the UK or international book industry or in international events.
• Is a strategic thinker with good analytical and communications skills.
• Can allocate and manage marketing budgets and achieve cost savings and innovations.
• Has the creative ability to further develop event programmes and launch new strategic initiatives.
• Can build and manage effective relationships with our key international partners and suppliers and be culturally sensitive.
• Has strong commercial acumen and can confidently negotiate at a senior level.
• Has a good understanding of web based marketing.
• Copes well under pressure, can meet deadlines, is flexible, self-motivated, can regularly travel and is determined to succeed in this key role.
• Is a team player with effective interpersonal skills.
• Is preferably degree and CIM qualified.
• Foreign languages and knowledge of international markets would certainly be an advantage.

Interested? If this position interests you or you know someone it would, please send applications to recruitment-ah@reedexpo.co.uk or apply on-line now.

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