Head of Sales & Marketing

Location
Berkshire
Salary
£45000 - 50000 per annum
Posted
21 Jul 2017
Closes
20 Aug 2017
Ref
DC/10585
Contact
Diane Carters
Sector
Agency
Hours
Full Time
Contract Type
Permanent
An established full service events management agency has an exciting opportunity for an experienced Head of Sales and Marketing to establish and grow a new sales department by creating a robust process to maximise opportunities. The successful candidate will have a strong track record of agency sales and winning pitches, with excellent commercial and negotiation skills.

The successful candidate will have significant experience at strategic level within an agency environment. A strategic and commercially adept individual, you will be an expert in managing key client relationships as well as managing internal teams with the ability to develop and motivate.

Responsibilities include:
  • Establish structured sales process with use of the CRM system
  • Manage external cold-calling freelancers' workload
  • Provide sales and marketing strategy and report to the Board of Directors
  • Full financial reporting (cost per acquisition and margins)
  • Provide targets and strategies to Account Directors
  • Incentivise and motivate the Accounts team.
  • Work with Account Directors to provide competitor analysis insight to Head of Strategy and Product Development
  • Translate company product strategy and positioning into effective marketing collateral
  • Be accountable for digital marketing and keeping website, social content up to date
  • Manage all marketing campaigns end-to-end
  • Manage relationships between marketing, sales and event teams
  • Develop and manage sales/marketing and operating budgets

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