Marketing Campaign Manager

Location
London
Salary
£30000 - 30000 per annum
Posted
07 Aug 2017
Closes
06 Sep 2017
Ref
DL/10636
Contact
Danielle Lavin
Sector
Conferences
Function
Event Marketing
Hours
Full Time
Contract Type
Permanent
A publisher in the technology sector seeks a Marketing Campaign Manager for its growing event portfolio, interfacing with all departments of the business from senior management to delegate sales. This is a great opportunity to join a very rapidly growing business. The ideal candidate will have B2B events digital marketing experience, with an understanding of web analytics and data segmentation and targeting.

Main Responsibilities:
  • Creation, management and execution of event marketing plans to recruit attendees
  • Managing marketing efforts to support sponsorship team
  • Negotiation and management of strategic marketing partnerships for events
  • Assist in the writing of marketing and sales collateral and website copy
  • Ownership and management of event websites
  • Managing external design resources in the creation of marketing collateral
  • Use the CRM system to its full effectiveness in running a campaign
  • Auditing and analysis of data universe for each conference under marketer's remit
  • Ownership of database research for own event portfolio
  • Management of event budgets
  • Reporting on marketing activity and effectiveness

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