Commercial Events Director

Location
London
Salary
£45000 - £50000 per annum + bonus
Posted
15 Sep 2017
Closes
15 Oct 2017
Ref
DC/10690
Sector
Corporate, Venues
Hours
Full Time
Contract Type
Permanent

This is a rare opportunity for an exceptional Commercial Events Director to join an exclusive arts centre and corporate events venue. This rich in heritage venue with stunning blank canvas space, seeks an ambitious and creative individual to develop the sales and marketing strategy for hiring their event space. The ideal candidate will have a proven track record of achieving and exceeding targets and generating income from events. You will have experience of generating leads and securing new business, with the ability to manage budgets and schedules.

The Commercial Events Director will establish and build relationships with high-value clients to secure bookings; and, working with specialists, will lead on the marketing and promotion for the space in order to sell it on most effectively to potential customers. The post holder will be a highly effective budget manager, with a track-record of achieving sales and net targets; and will continue to develop the strategy for the events business, building and leading a team to deliver it. This role will regularly report to the Board on progress.

Responsibilities will include:

  • Implement and develop a long term sales and marketing strategy working towards an agreed target contribution towards the venue.
  • Build a client base for large scale events, including conducting key account meetings and site visits to maximise revenue potential.
  • Lead on development of the marketing and PR , working with teams internally and external agencies to ensure this happens effectively.
  • Management of all catering sales, services, performance and profitability as well as strategic business growth. You will set and oversee budget performance to meet the targeted gross profit margins and control expenditure to meet the target net contribution.
  • Ensure effective systems and processes for planning and delivering events from the point of enquiry to post event evaluation.
  • Research and generate potential venue hire clients, attending networking events to maximise income opportunities.
  • Regularly review the forthcoming years' events business, identifying gaps and ensure pro-active measures are taken to achieve set targets, preparing reports when required.
  • Manage new business appraisal processes to include tenders for new event opportunities and lead on new business development.

 


The ideal candidate will have extensive venue sales experience with a proven track record, ideally within a unique venue in London. You will have previous experience of managing and motivating a team and developing a strategic approach to sales. A good understanding of catering trends would be useful.

 

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