Venue Business Development & Marketing Manager

Location
London
Salary
£35000 - 35000 per annum
Posted
12 Oct 2017
Closes
11 Nov 2017
Ref
DC/10717
Contact
Diane Carters
Sector
Venues
Hours
Full Time
Contract Type
Permanent
A beautiful historic central London venue seeks a Venue Business Development & Marketing Manager to maximise commercial income by increasing occupancy and revenue through a proactive programme of sales and marketing activity, targeting new business and increasing revenue from existing business. The ideal candidate will have experience in either proactive and/or reactive venue sales environments, with a proven track record of business development and marketing planning and activities and meeting/exceeding sales targets. Interviews for this role will take place w/c 30th October.

Main responsibilities and tasks
  • Develop and implement annual business development strategy.
  • Deliver the business development strategy through proactive sales initiative including warm calling, hosting cultivation events, showcases, FAM visits and agency office visits.
  • Identify new sales opportunities to develop and widen the client base and increase bookings.
  • Attend industry events, including trade shows, meetings, networking and showcase events to increase awareness and promote the venue.
  • Develop and maintain relationships with key contacts in the industry including event agencies, suppliers, venue listing organisations and press contacts.
  • Maintain and grow the sales contact database to provide valid client information for marketing and promotional activity.
  • Lead on targeted promotional events.
  • Be responsible for creating, implementing and managing marketing strategy, annual plan and budget.
  • Conduct competitor analysis to inform strategy and proactive activities and identify new markets and opportunities.
  • Create and implement email marketing, social media and digital marketing campaigns in conjunction with Head of Venues Sales Marketing.
  • Enhance social media outlets and opportunities, responsible for managing current social media accounts.
  • Respond quickly and efficiently to incoming sales enquires, providing appropriate information, follow up, conducting show rounds to convert enquires to bookings.
  • Account manage large client relationships to ensure repeat bookings.
  • Event co-ordination - liaise with internal departments to deliver the event as required.
  • Maintain the events booking system to a high standard, including accurate data imputing and production of marketing reports. Also keeping a close eye on the events diary to facilitate a much higher conversion rate from provisional to confirmed events.
  • Management of Venue Sales & Marketing Co-ordinator, overseeing workload and performance.

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