Head of Sales (1-year Contract)

£45000 - 50000 per annum + bonus
09 Nov 2017
07 Dec 2017
Event Sales
Full Time
Contract Type

A well-known high profile central London venue seeks an experienced Head of Sales for a one-year contract, to lead the sales and events team in delivering revenue and identifying new opportunities, with a focus on client retention, acquisition and efficient event management. The successful candidate will manage and mentor the team in achieving budget from room hire, in-house food & beverage, in-house technical requirements and commission from external suppliers. The ideal candidate will have an extensive background working in a venue or catering company at senior level, with a commercial background and be available to start work in November.

Key elements of the role:

  • Leading the sales and events team to realise the budget and any additional opportunities
  • Input and delivery of the sales and marketing strategy with a focus both on client retention and acquisition
  • Liaison with senior management at the venue
  • Ensuring the venue remains at the forefront of clients' minds as best-in-class
  • Be a key liaison with the wider organisation




  • Lead, motivate and manage the sales team to achieve budget and individual targets
  • Develop the capabilities of the sales team through training and mentoring




  • Ensure pricing for venue hire, food & beverage and ancillary services are annually reviewed alongside competitor benchmarking
  • From the benchmarking analysis, review client presentation of pricing and implement necessary changes to retain competitiveness
  • Introduce new ways of upselling food & beverage, production services, in-house technical equipment and the services of the accredited suppliers
  • Create a strategy to develop key client accounts and monitor levels of repeat business
  • Maximize commercial opportunities by creating experiential events which can be promoted to clients both for delivery at the venue and at other locations


Product Development:


  • Liaise with Head of Facilities to ensure the building is well presented and in the annual budgeting cycle, liaise on facility improvements which will assist with increasing revenue and client satisfaction


Event Management:


  • Develop process documents and tracking to ensure each event and communication around each event exceeds client and guest expectations
  • Ensure there are robust systems in place to actively manage Health & Safety including all appropriate risk assessments and method statements




  • Create and deliver an annual sales and marketing plan to assist in delivering the budget
  • Manage the sales and marketing budget, quantifying ROI where possible on marketing spend
  • Work with any appointed agencies in the delivery of hosted events, showcases, photoshoots and press events

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