Head of International Sales

4 days left

£45000 - 50000 per annum
21 Feb 2018
21 Mar 2018
Diane Carters
Event Sales
Full Time
Contract Type
A leading conference and events venue in London seeks a Head of International Sales.

To drive international client account development and proactively identify and develop contacts, leads and business from International Associations and International Corporate clients.

To proactively work with relevant Industry Agencies, Partners and Associations to maximise business development opportunities and maintain positive relationships across all event industry sectors and partners, in conjunction with CEO and Sales & Marketing Director.

Key Tasks
  • To professionally and effectively employ sales skills to achieve targeted sales as established by the Sales and Marketing Director and detailed within the Commercial Strategy.
  • To proactively develop and implement sales strategies and plans to develop relationships, generate enquiries and attract business from international markets.
  • To work with external partners, agencies and industry bodies to further develop existing and new international contacts and markets
  • Develop and undertake an annual programme of prospective international and association client engagement including participation at tradeshows and conferences , coordination of sales missions and direct sales calls.
  • To fully utilise and exploit industry partners data bases and research tools to identify and develop sources of potential clients, including but not limited to International Associations and International Corporate clients.
  • Achieve sales activities within specified time scales as set out in the Commercial Strategy Plan and directed by the Sales & Marketing Director
  • Proactively contribute to communication channels within the sales team and between all venue teams, as well as exchange information, in order to maximise collaborative approach and sales effectiveness and opportunities .
  • To ensure contracted international client events are handed over to Event Management and Operational teams with a comprehensive analysis of client needs, objectives and potential secondary sales opportunities
  • To develop an annual programme of client entertaining and promotional events in respect to international clients in conjunction with the Sales and Marketing Director.

Essential Criteria
  • A background within the Events/Hospitality Industry, in a proactive sales role is essential together with a proven sales record.
  • An understanding of the associations sector and experience of preparing bids and winning business within this sector.
  • Experience of meeting and exceeding challenging sales targets.
  • In depth knowledge of sales and negotiation techniques, IT/Telecommunication and Audio Visual Services and equipment and the meetings industry - both nationally and internationally is required.
  • Excellent interpersonal skills and client liaison skills
  • Resilience and tenacity

Desirable Criteria
  • Experience of researching international association congresses and developing a pipeline of international leads.
  • Experience of working with convention bureaus to win international association and corporate business.

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