The Marketing Executive will work as part of the new Professional Associations Events team to deliver the visitor promotion campaigns for our large scale exhibitions. They will be responsible for developing and implementing the visitor promotion marketing plans and will ensure these are delivered on time and within budget. They will work closely with third party suppliers and other parts of the business including our client content agency Network.
A great opportunity for an experienced, ambitious marketeer with experience working in events, who is able to work well on their own initiative and as part of a team.
- Work with the Head of Marketing to devise a strategy for visitor acquisition and retention
Develop and implement marketing plans for visitor acquisition and retention activities
Ensure all marketing activity is executed on time and within budget as per the marketing plan
Work closely with partners, media partners and third party suppliers to secure promotion for the exhibitions
Schedule and deliver email campaigns for the events as agreed with the Head of Marketing, including copywriting and data selection
Schedule and deliver a comprehensive advertising campaign both print and digital
Responsible for planning and executing social media campaigns, in line with marketing plans for all events, including paid for advertising
Report on performance of email, advertising and social media campaigns and provide insights / results to the rest of the team.
Work with data team to improve quantity, quality and usage of current data
Responsible for maintaining the relevant pages on the event websites and work with web team to improve current sites
Produce and update any relevant marketing material for the events such as conference and exhibition brochures
Liaise with any necessary designers / suppliers
Use analytics and other insight tools to monitor and improve performance of campaigns
Produce and update accurate reporting on all marketing activity and KPIs
Work closely with other parts of the business including the customer service and sales teams and our client content agency Network.
Monitor competitor activity and relevant industry news
Be aware of trends within the wider marketing environment to reduce costs, identify opportunities and improve practices
Gain an understanding of the broader objectives and strategies of the department and how they may contribute to them
Carrying out additional tasks as requested to support the growth of events with HBM, which may not be specified in your job description