Skip to main content

This job has expired

Events Marketing Manager

Employer
Haymarket Media Group
Location
Twickenham, London (Greater)
Salary
Circa £35,000 - Dependent on Experience
Closing date
26 Aug 2018

View more

Function
Event Marketing
Sector
Events and Shows, Media Group
Hours
Full Time
Contract Type
Permanent
Job Role
Marketing Executive

Job Details

To manage the marketing and marketing team across a portfolio of events primarily Awards for Haymarket Business Media brands in their specific market sectors.

The marketing manager will line manage two marketing executives and manage all aspects of marketing campaigns, from planning through to implementation along with post event analysis for driving paid entries and attendees to our Awards across our Brands. The role may also include marketing for specific Forums with our Association Partners to generate delegates to our free to attend Forums.

They will be part of a large team who collectively deliver 40 industry-leading events per year. Collaboration with colleagues both in the team and from other departments is a key part of the role and the willingness to mentor and impart knowledge will be important to the team's progression.

Key responsibilities/tasks:

  • Plan and implement innovative, multi-channel digital and direct marketing plans for up to 6 - 10 events per year, focusing immediately on 4 projects.
  • Effectively deliver campaigns to ensure delegate and financial targets are met
  • To write effective marketing copy for channels such as email, print, online adverts and social media to be delivered via our Brands and Association Partners
  • To manage and track email campaigns from start to finish
  • Ensuring best use of a multi-sector customer marketing database and to be able to use our CMS system (Eventsforce)
  • Where necessary to support the database by devising a data build strategy
  • Brief and work with external designers to create stand out marketing collateral working closely with the event managers working on the projects.
  • To effectively use social media channels from LinkedIn, Twitter and YouTube to grow,and engage with, our audience to build communities
  • Use web analytics tools to inform marketing plans and help streamline the effectiveness of our campaigns and to provide detailed response analysis on an event post event
  • To devise and implement effective paid and organic search campaigns
  • To manage relationships with designers, printers, mailing houses, list brokers and other suppliers, and ensure they are invoiced and paid on time
  • To present event marketing plans confidently to key internal stakeholders to secure buy in
  • To work with event speakers and sponsors to gain their buy in to promote our events through their channels
  • Create and manage media partnerships with key associations, publications and trade bodies to enhance our products

The ideal candidate will have

  • We are looking for someone with a degree in Marketing or relevant experience who understands how to generate revenues via a clear marketing strategy. 
  • We are looking for someone with a previous marketing experience, ideally in a related field with line management experience. 
  • Excellent attention to detail, communication and copy writing skills, whilst being able to multi-task and meet deadlines are key. 
  • We are looking for someone who is commercially minded with an interest in growing revenues around events

Company

Whether you’re looking to start a career in media or you’re already an established player, why not come and join this influential publisher, with an outstanding history of success and a future full of growth, expansion and exciting challenges?

Since we founded the company half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of our products and our people.

Our philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services.

Globalisation is opening up the world further, and providing many opportunities for us to continue to grow. You’ll see elsewhere in the site that we have offices around the world, and that many of our titles are now truly global brands.

Haymarket serves a broad spread of markets, from sport to medicine, from technology to town planning. We’re in consumer, business and customer media, along with exhibitions and live events. Predicting the shape of our business in three, five or 10 years is almost impossible; and the unpredictability is, for us, part of the appeal.

We aim to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

Read our latest article: What is it like to work in the events team at Haymarket Media Group?

Company info
Website
Telephone
0208 267 5000
Location
Bridge House
69 London Road
Twickenham
TW1 3SP
GB

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert