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Marketing Executive, Events, Exhibitions and Conferences

Employer
Haymarket Media Group
Location
Twickenham, London (Greater)
Salary
Dependent on Experience
Closing date
26 Sep 2018

Job Details

The Marketing Executive will work as part of the new Professional Associations Events team to deliver the visitor promotion campaigns for our large scale exhibitions. They will be responsible for developing and implementing the visitor promotion marketing plans and will ensure these are delivered on time and within budget. They will work closely with third party suppliers and other parts of the business including our client content agency Network.

 

A great opportunity for an experienced, ambitious marketeer with experience working in events, who is able to work well on their own initiative and as part of a team.

 

Key accountabilities:

  • Work with the Head of Marketing to devise a strategy for visitor acquisition and retention
  • Develop and  implement marketing plans for visitor acquisition and retention activities
  • Ensure all marketing activity is executed on time and within budget as per the marketing plan
  • Work closely with partners, media partners and third party suppliers to secure promotion for the exhibitions
  • Schedule and deliver email campaigns for the events as agreed with the Head of Marketing, including copywriting and data selection
  • Schedule and deliver a comprehensive advertising campaign both print and digital
  • Responsible for planning and executing social media campaigns, in line with marketing plans for all events, including paid for advertising
  • Report on performance of email, advertising and social media campaigns and provide insights / results to the rest of the team.
  • Work with data team to improve quantity, quality and usage of current data
  • Responsible for maintaining the relevant pages on the event websites and work with web team to improve current sites
  • Produce and update any relevant marketing material for the events such as conference and exhibition brochures
  • Liaise with any necessary designers / suppliers
  • Use analytics and other insight tools to monitor and improve performance of campaigns
  • Produce and update accurate reporting on all marketing activity and KPIs
  • Work closely with other parts of the business including the customer service and sales teams and our client content agency Network.
  • Monitor competitor activity and relevant industry news
  • Be aware of trends within the wider marketing environment to reduce costs, identify opportunities and improve practices
  • Gain an understanding of the broader objectives and strategies of the department and how they may contribute to them
  • Carrying out additional tasks as requested to support the growth of events with HBM, which may not be specified in your job description

Company

Whether you’re looking to start a career in media or you’re already an established player, why not come and join this influential publisher, with an outstanding history of success and a future full of growth, expansion and exciting challenges?

Since we founded the company half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of our products and our people.

Our philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services.

Globalisation is opening up the world further, and providing many opportunities for us to continue to grow. You’ll see elsewhere in the site that we have offices around the world, and that many of our titles are now truly global brands.

Haymarket serves a broad spread of markets, from sport to medicine, from technology to town planning. We’re in consumer, business and customer media, along with exhibitions and live events. Predicting the shape of our business in three, five or 10 years is almost impossible; and the unpredictability is, for us, part of the appeal.

We aim to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

Read our latest article: What is it like to work in the events team at Haymarket Media Group?

Company info
Website
Telephone
0208 267 5000
Location
Bridge House
69 London Road
Twickenham
TW1 3SP
GB

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