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Marketing Manager

Employer
ESP Recruitment
Location
London
Salary
£35000 - 35000 per annum
Closing date
4 Jan 2019

View more

Function
Event Marketing
Sector
Event Management
Hours
Full Time
Contract Type
Permanent
Job Role
Marketing Executive

Job Details

A rapidly growing publishing company in the technology sector seeks an Events Marketing Manager. The successful applicant will take responsibility for a portfolio of 8 events consisting of conferences and an expo. You will create successful marketing strategies using customer-facing event marketing tactics that drive business results for the best possible cost and return.
The role will interface with all departments of the business and will be crucial in the ongoing growth of the company. You will be expected to mentor/manage an Events/Marketing Assistant to help deliver the campaigns. This role will be great for someone who is keen to get managerial experience.

Key responsibilities
* Planning and execution of marketing communications to attain business objectives in terms of delegate numbers, VIP numbers, delegate revenue and spex revenue
* Mentor/manage a marketing executive
* Analyse past events and come up with reactive marketing strategies
* Copywriting and production of marketing collateral for specific events and general portfolio promotional activity including all spex marketing collateral
* Liaise with creative agencies to develop conference brochures and other advertising collateral
* Ensure website/brochure/email copy is compelling and correct
* Create email marketing for outreach and nurturing campaigns
* Implement content marketing campaigns to drive leads and engagement
* Database management
* Deliver digital campaigns across all forms of social media
* Manage association and media partnerships
* Budget management
* Responsibility for planning, forecasting, tracking and reporting

To be successful in this role you will need proven marketing experience of developing and executing successful results-orientated B2B event marketing campaigns. Good analytical skills in campaign monitoring, analysis and reporting are essential.

Company

As specialists in our market, we offer integrity, honesty and confidentiality. As we concentrate on doing one thing and doing it really well, we have built up an extensive network of candidates at all levels and some of the most highly regarded clients in the events industry.

Offering the widest range of jobs in events worldwide, esp work on permanent, contract and freelance recruitment solutions at all levels from graduate to managing director, across the UK and internationally.

esprecruitment recruit for the following sectors:

  • Event Management Agencies 
  • Production Companies
  • Experiential Agencies
  • C&I Agencies
  • Corporate in-house
  • Venues
  • Hotels
  • Associations
  • Charities
  • Public Sector
  • Commercial Conference Companies
  • Exhibitions
  • Exhibition & Event Services
Company info
Website
Telephone
020 7299 2960
Location
Ground Floor
36 Manchester Street
London
W1U 7LH
GB

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