Events Marketing Assistant

The Company:

TTG started life in 1953 as the Travel Trade Gazette - the first weekly travel trade newspaper in the world. In the 65 years since then, TTG has continued to be the industry-leading weekly magazine connecting, informing and inspiring travel professionals working across the UK and Ireland, alongside a portfolio of other publications.

Now a thriving, independent, multi-platform business, TTG Media is at the heart of the travel industry. We deliver not only news and educational content to our audience online and in print, but also offer a range of award ceremonies, conferences and networking events, plus bespoke marketing campaigns, recruitment, and so much more.

The Role:

We are seeking a Events Marketing Assistant to join a thriving, independent B2B travel media business on an initial six-month contract, with the potential to become permanent.

Reporting into the Marketing Manager, the individual will be joining a small dynamic team, and will be responsible for implementing multi-channel marketing campaigns across a wide portfolio of events including awards, conferences and networking drinks.

Job Summary/Responsibilities
This brand new role will see the Events Marketing Assistant taking responsibility for:

• Working with the Marketing Manager to plan, coordinate and implement event campaigns to achieve event objectives
• Measuring campaign effectiveness and adjusting activity / content where necessary
• Writing targeted email copy and building creative HTML email campaigns using templates
• Identifying relevant audiences, segmenting data and managing the usage in accordance with GDPR
• Creating social media content/assets and managing the content calendar across Twitter, Instagram, Facebook and LinkedIn
• Develop PPC and paid social campaigns to drive registrations and build brand awareness
• Managing and updating the event websites, including analysing SEO performance
• Fulfilment of relevant partner and sponsor activity
• Setting up awards entries and monitoring the amount of submissions
• Liaising with delegates, speakers, judges and sponsors to ensure the event is delivered to an exceptional standard
• Attending events and assisting with onsite activity (social media, photographer, videographer and being happy to assist onsite where possible)
• Working closely with the events, commercial, design and editorial teams
• Undertaking ad hoc projects as required

The ideal candidate:

A self-starter, looking for a career path in events marketing who can drive and execute projects, foster innovation, focus on delivery, collaborate with others, solve problems creatively, accurately and effectively and demonstrate high levels of commitment, integrity and flexibility.
 
Qualities needed for culture fit

• Strong attention to detail
• Creative, analytical thinker
• Resilient and focused
• Interesting and personable
• Experienced multitasker

Skills required

• Have excellent communication skills – written and verbal
• Experience of developing, maintaining and delivering on marketing plans to meet company objectives
• Strong analytics skills and attention to detail
• Proactively able to establish and maintain effective working team relationships within own team and with all other departments
• Experience using a CMS
• Proficient in Microsoft Excel, Word and Power Point
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media
• Have a customer focused attitude

Desired

• Minimum 12 months experience in a marketing role in a B2B environment with the full mix of marketing skills
• Understanding of database management and segmentation techniques
• Experience using email software
• Experience using CRM systems / data segmentation