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Senior Marketing Executive

Employer
ESP Recruitment
Location
London
Salary
Competitive
Closing date
19 Jul 2019

View more

Hours
Full Time
Contract Type
Permanent

Job Details

A great opportunity has arisen within the technology portfolio of one of the major exhibition organisers. They are seeking a Senior Marketing Executive to work across their eCommerce portfolio of Events. The portfolio delivers two of the UK's leading sector events, along with a series of dinners for senior industry executives.
With eCommerce growing at a rate of 21% per year in the UK - this is an exciting time to be part of this dynamic industry.



Key Responsibilities:
  • Develop, manage and deliver the marketing campaigns on time and within budget
  • Define and write campaign/creative briefs based on the marketing plan
  • Manage creative (on and offline assets) through all stages of design, proofing and production
  • Communicate to, maintain and build client relations with key partners, sponsors and exhibitors
  • Plan and build the media schedule for trade press
  • Analysis of entire marketing cycle - online and offline e.g. email campaigns, social media, etc.
  • Help drive online traffic with web-related campaigns (SEO, Google Adwords, PPC)
  • Track and manage the social media campaign
  • Maintain and update information to enable marketing performance measurement, tracking and reporting
  • Copy write and create unique content across all marketing communications
  • Write and produce e-shots, e-newsletters and all year round communications
  • Follow up with all exhibitors, associations, and third parties promotional activity
  • Develop new initiatives to extend the reach of the show
  • Brief and co-ordinate suppliers including designers, web companies, PR, media and PPC agencies
  • Co-ordinate exhibitor co-marketing campaign and handle visitor enquiries
  • Assist the Marketing Managers to deliver core elements of the show's marketing and communications campaign within budget whilst implementing new tactics to acquire new visitors to grow the show.




The Candidate:

We are looking for an enthusiastic, articulate and dedicated Senior Marketing Executive to assist the Marketing Manager to deliver a bespoke marketing campaign on time and within budget. The ideal candidate will demonstrate good initiative, be a strong communicator and have the ability to work well in a fast paced environment. Proven results of B2B events marketing both on and offline are essential. Excellent attention to detail and a hard work ethic are essential to balance a varied and dynamic workload. A strong understanding of online marketing - SEO, PPC, content marketing, email marketing and previous use of website CMS would be required.

Company

As specialists in our market, we offer integrity, honesty and confidentiality. As we concentrate on doing one thing and doing it really well, we have built up an extensive network of candidates at all levels and some of the most highly regarded clients in the events industry.

Offering the widest range of jobs in events worldwide, esp work on permanent, contract and freelance recruitment solutions at all levels from graduate to managing director, across the UK and internationally.

esprecruitment recruit for the following sectors:

  • Event Management Agencies 
  • Production Companies
  • Experiential Agencies
  • C&I Agencies
  • Corporate in-house
  • Venues
  • Hotels
  • Associations
  • Charities
  • Public Sector
  • Commercial Conference Companies
  • Exhibitions
  • Exhibition & Event Services
Company info
Website
Telephone
020 7299 2960
Location
Ground Floor
36 Manchester Street
London
W1U 7LH
GB

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