Event Marketing Manager

Job Overview

An opportunity has arisen for a Marketing Manager to join the largest independent and most inclusive media company in the global events industry. Through their diverse product range of publications, websites and live events, they talk to their market professionals around the world. Working closely with Portfolio Directors and almost every department within the business, you will be responsible for owning and developing event marketing campaigns from creative concept development through to reporting results and everything in between.

Role Details

• Developing and implementing innovative marketing strategies including visitor & exhibitor communication campaigns to connect with the their audience and meet strategic goals
• Gathering & evaluating customer research, market trends, competitor data to help inform the development and creation of effective and engaging marketing plans
• The creation and timely delivery and activation of all planned activations in-house and with 3rd Party partners and suppliers
• Continually reviewing process and ways of working within the organisation to ensure we evolve as a business and have the right elements in place to deliver outstanding results.
• Timely reporting of KPIs to ensure that the business remain aware of progress and are able to identify opportunities and threats to success.
• The ownership of creative development and execution through all available marketing channels including press, web, e-mail, digital, print, data management, social and event materials.

Candidate Profile

They are looking for a talented individual who can really help transform their marketing delivery, working closely with the head of marketing and a team of dedicated marketing, web, data, design and CRM professionals.

• You will already be an established event marketer who is both able to implement strategy but has ideas of their own and can bring a fresh perspective into the company.
• Has excellent communications and skills
• You will be highly collaborative, well organised and can demonstrate a passion for quality campaign creation and delivery.

Desired Key Skills & Experience:

• Broad experience and understanding of all comms channels and how mix influences results
• Analytically savvy to interpret results and help inform future decisions.
• Fantastic project management skills, able to set clear project plans and navigate through an organisation to ensure timely and quality delivery of every element
• An understanding of Website CMS platforms
• Ability to craft detailed stories into precise focused messages.
• Excellent content writing and proofing ability fit for audience.
• Minimum of 5 years involved in events, exhibitions or conferences