Sales & Marketing Manager

Employer
Royall
Location
London, flex/hybrid
Salary
£40,000 - £50,000
Closing date
25 May 2022
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25 days of holiday, Healthcare once probation has been completed, Discretionary year-end bonus, attributed to the company and individual performance, Sabbatical after 5 years of service, Yearly access to training budget, Loyalty bonus, Buddy system for new starters, Dog friendly office.

A full-service event agency established for more than a decade operating out of their central Soho hub. Although based in the capital they deliver events and draw inspiration from across the globe. Award winning Challenger Agency of the Year to Grand Prix for C&IT Awards for their virtual work. Offering a 360 service from creative concept through to delivery. Capabilities for fully virtual events, hybrid event including a broadcast studio in central London and physical event executions. You will land into an inclusive and fun atmosphere with regular meet-ups throughout the year to relax and get to know each other better. 

Hybrid Working 

Operating a hybrid working pattern where a mix of working from home and office is flexed to offer the best of both worlds. Overall, we do expect more time in the office than at home to allow you to fully contribute to and learn from the team. Most importantly we would encourage you to enjoy the social side of working with a fun team in a great industry in central London.

Summary

The Sales and Marketing Manager plays a vital role in developing relationships with prospective clients as well as maximising opportunities with existing clients by sharing our approach, work and services. The role offers a diverse range of responsibilities across both sales and marketing activities and reports into the Board of Directors. 

Your role will involve the following:

Roles and Responsibilities

  • Lead the sales strategy, planning, implementing and following up our sales campaigns to book meetings with prospects.
  • Pro-active identification of new leads from wider sources (LinkedIn job moves, trade press, own research etc.)
  • Developing relationships with existing warm leads, maintaining contact with them to drive conversions.
  • Keeping the CRM database up to date on a day-to-day basis e.g. updating new contacts, updating records after mailers and making sure newsletter/email contact subscription settings are updated on individual contact records.
  • Managing sales pipeline ensuring regular follow ups.
  • Work closely with the accounts team to maintain consistent communication with existing clients and maximise opportunities. 
  • Work closely with the accounts team to push opportunities through to close.
  • Work on pitch project management, helping to develop proposals, RFP and RFI responses and responses to tenders. Work closely with the internal account management team to complete these and push the opportunities through to close. Part of this will include sourcing relevant qualitative information to help complete the documents and doing some copywriting to support this.
  • Plan and deliver new business events such as our That’s Interesting Breakfasts and Skills Labs. Collaborating with other departments to deliver engaging events that attracts new and existing clients. 
  • Carry out product demos of our virtual event platform, Beehive.
  • Develop and execute marketing strategies to drive business in new and existing markets.
  • Strengthen the agencies existing brand across digital and print.
  • Identify industry awards for entry and ensure submissions are done on time.
  • Responsible for social media channels and content creation.
  • Management of the creative/design process for event marketing material. This includes the update and development of existing materials plus the creation of new material in line with the marketing strategy.
  • Execute marketing campaigns to drive engagement and report on effectiveness and results.
  • Ensure marketing communications accurately reflect agency positioning and key messaging
  • Keeping the website up to date, publishing blogs, case studies and registration forms.
  • Copywriting for case studies, website and e-marketing

Ideal candidate

  • Event sector experience with a passion for live experiences
  • Experience of working across both sales and marketing
  • Digitally confident and used to working with different online CRM and marketing tools
  • Self-motivated and results driven
  • Tenacious

This position would suit: Sales & Marketing Manager, Marketing & Sales Manager, Marketing Manager, Sales Manager, Senior Marketing Manager, Event Sales & Marketing Manager, Event Sales Manager, Communications Manager, Marketing and Communications Manager, Marcomms Manager. 
 

We are urgently recruiting for this highly competitive opportunity, please contact us right away

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