Marketing Manager – Events Venue/Attraction – London

DNA Recruit is proud to announce its collaboration with a highly successful large-scale events venue/attraction seeking a Marketing Manager to join their growing team.
 
Renowned as one of the foremost international exhibition and conference venues in the UK. This partnership heralds an exciting venture into the realm of top-tier events, further solidifying the venue’s reputation as a key player in the industry.
 
The Role:
This newly established position involves supervising the day-to-day marketing activities for the Live Events and Attractions division, with the primary aim of enhancing brand presence, captivating consumers, and increasing event participation.
 
Responsibilities:
 

• Develop and oversee the annual Marketing Plan to drive commercial revenues for new projects, attractions and the live events division.
• Analyse market trends and consumer behaviours to enhance brand awareness, engagement, and revenue generation.
• Create B2B Marketing assets to support business development, pitches, and proposals.
• Collaborate with internal teams for aligned and integrated marketing initiatives.
• Utilize data from the agency’s’ visitor research program to enhance new project and event experiences.
• Plan, execute, and optimize multi-channel marketing campaigns to boost event awareness and attendance.
• Manage targeted annual campaign plan within budget, including digital channels and PR campaigns.
• Oversee new project brand launch and ensure consistent execution across all marketing activities.
• Provide marketing account management to Event Organisers and develop support packages.
• Collaborate with external ticketing partners for platform launch, annual marketing plans, and revenue reporting.

 
Requirements:
 

• Minimum 5 years' experience in a consumer-facing or integrated marketing role within the Events sector.
• Proven track record of successful marketing campaigns driving performance and business results.
• Familiarity with visitor attraction or event marketing, including ticket sales and revenue generation.
• Experience in dynamic and fast-paced entrepreneurial environments.
• Strong communication, collaboration, and organisational abilities.
• Exceptional presentation, verbal, and written communication skills.
• Proficient in analytics and data-driven decision-making.
• Proficiency in Digital Marketing platforms such as Web CMS, Email Platforms, CRM, Social Media, and data management.

 
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Ref: GK11360

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.