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Marketing Manager – Events Venue/Attraction – London

Employer
DNA Recruit
Location
London
Salary
£55000 - £60000 per annum
Closing date
18 May 2024

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Function
Event Marketing
Sector
Events and Shows, Exhibitions, Experiential
Hours
Full Time
Contract Type
Permanent
Job Role
Marketing Executive
Seniority
Manager

Job Details

DNA Recruit is proud to announce its collaboration with a highly successful large-scale events venue/attraction seeking a Marketing Manager to join their growing team.
 
Renowned as one of the foremost international exhibition and conference venues in the UK. This partnership heralds an exciting venture into the realm of top-tier events, further solidifying the venue’s reputation as a key player in the industry.
 
The Role:
This newly established position involves supervising the day-to-day marketing activities for the Live Events and Attractions division, with the primary aim of enhancing brand presence, captivating consumers, and increasing event participation.
 
Responsibilities:
 
  • Develop and oversee the annual Marketing Plan to drive commercial revenues for new projects, attractions and the live events division.
  • Analyse market trends and consumer behaviours to enhance brand awareness, engagement, and revenue generation.
  • Create B2B Marketing assets to support business development, pitches, and proposals.
  • Collaborate with internal teams for aligned and integrated marketing initiatives.
  • Utilize data from the agency’s’ visitor research program to enhance new project and event experiences.
  • Plan, execute, and optimize multi-channel marketing campaigns to boost event awareness and attendance.
  • Manage targeted annual campaign plan within budget, including digital channels and PR campaigns.
  • Oversee new project brand launch and ensure consistent execution across all marketing activities.
  • Provide marketing account management to Event Organisers and develop support packages.
  • Collaborate with external ticketing partners for platform launch, annual marketing plans, and revenue reporting.
 
Requirements:
 
  • Minimum 5 years' experience in a consumer-facing or integrated marketing role within the Events sector.
  • Proven track record of successful marketing campaigns driving performance and business results.
  • Familiarity with visitor attraction or event marketing, including ticket sales and revenue generation.
  • Experience in dynamic and fast-paced entrepreneurial environments.
  • Strong communication, collaboration, and organisational abilities.
  • Exceptional presentation, verbal, and written communication skills.
  • Proficient in analytics and data-driven decision-making.
  • Proficiency in Digital Marketing platforms such as Web CMS, Email Platforms, CRM, Social Media, and data management.
 
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Ref: GK11360

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful. 
  • We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know anyone who might be interested please forward the link to the job advert to them. 
  • Be the first to know about our latest roles by following us on LinkedIn, Twitter and Facebook.

DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client-side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally. 

Company

Dynamic New Alliances was born in March 2008, business is booming and we are fast becoming a recognised force in agency recruitment and search.

We’re working within integrated and digital spaces and we’ve already placed a number of great candidates in key positions: from Business Development Directors, Digital Planning Director, Digital CSDs, GADs and Senior Account Managers, to Art Directors, Designers, Copywriters and Creative Directors.

The list of agencies that DNA is working with grows by the week and we’ve even gone global, with roles in Moscow, Dubai, Germany and Toronto. A lot of these clients are looking at both expats and locals, so if you would seriously consider a move abroad, get in touch.

Company info
Website
Telephone
020 7490 9350
Location
Seven Pancras Square, Kings Cross,
London
Greater London
N1C 4AG
GB

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